Industry Analysis Case Study

The European Tobacco Industry: Prospects and Perils

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Abstract:
With the steady rise in tobacco consumption over the 20th century, the tobacco industry gained power and prominence rivalled by few other industries in the world. Europe alone consumed more than 26% of the total tobacco manufactured every year, and was home to four of the leading tobacco manufacturers in the world. In the second half of the 20th century, growing tobacco-related health concerns caused Europe to implement a series of action plans to curb the spread of tobacco consumption. But the action plans were unsuccessful, and the growth of ‘big tobacco’ continued unhindered along with its profits. At the turn of the century, the European Union introduced detailed legislation banning tobacco promotion from print and electronic media. The display size of health warnings on labels was increased and the levels of harmful additives in tobacco products were reduced .

Pedagogical Objectives:

• To discuss the effect on tobacco industry in the wake of regulations and resistance across the world.

Keywords : European tobacco industry,Government and Business Environment Case Study, Health hazards of tobacco, Sanctions and regulations, Tobacco consumption, World tobacco trade, British American Tobacco (BAT), Imperial Tobacco Group, Gallaher Group, Tobacco control policies, European Tobacco Action Plans, World Health Organisation (WHO), European Union (EU) Tobacco Products Directive, EU tobacco legislation, Anti-tobacco regulations, World’,s top tobacco companies